Clean & safe production will help Vietnamese fruit compete with imports

Le Minh Hoan, Secretary of the Party Committee of the Mekong Delta province of Dong Thap, said the recent success in fruit export has resulted in the negligence of the domestic market with nearly 100 million people. He noted that although the local market does not generate revenues in foreign currency, it is the main base for the fruit cultivation sector to develop in a sustainable way.

A survey of consumers showed that, when choosing fruit, most people first considered the safety factor, this is where the imports have an advantage over locally grown fruits. “Domestic consumers will be willing to buy locally grown fruit if growers give them the same respect as for foreign buyers,” Hoan said. quoted Ly Van Son, Deputy Director General of Ecofarm, as saying that shifting to clean production is a must to re-gain consumers’ trust, thus gaining the edge in competing against imported fruits. According to Son, Ecofarm initially planned to focus on export, but after carefully analysing the market, the company decided to sell half of its products on the domestic market.

Publication date: 4/20/2018


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